Ebook Free The Boron Letters, by Bond Halbert
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The Boron Letters, by Bond Halbert
Ebook Free The Boron Letters, by Bond Halbert
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Product details
Paperback: 146 pages
Publisher: CreateSpace Independent Publishing Platform (June 11, 2013)
Language: English
ISBN-10: 9781484825983
ISBN-13: 978-1484825983
ASIN: 1484825985
Product Dimensions:
8.5 x 0.3 x 11 inches
Shipping Weight: 15.7 ounces (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
191 customer reviews
Amazon Best Sellers Rank:
#22,316 in Books (See Top 100 in Books)
This book is written in a form of letters from a caring father, Gary Halbert, who is serving time in Boron prison to his son, Bond Halbert.Through these letters Gary is giving advice to Bond related to general health, well-being and conduct in life, as well as to direct marketing and copywriting. The letters also contain brief descriptions of incidents from prison life. Bond says he left them in this book, so that the reader would have an idea under what kind of conditions Gary wrote these letters.Gary walks his talk and is trying to teach his son through examples from his own life.Among those suggestions for well-being is the advice to run for half an hour or for an hour each day, or for that matter to engage in some form of physical exercise, not just for the sake of exercising the body, but because neuro-science has indeed proven that if you move your body, your brain works better, which would then influence your ability to think and come up with better ideas for direct marketing and copywriting.His next suggestion relates to eating fruits and fasting at least one day a week. Again, the idea is that if you have a healthy body, you'll be able to be more productive in your direct marketing and copywriting attempts.Gary then shares wonderful insights for direct marketing and copywriting, though in sporadic fashion, as they occur to him and sometimes he's not sure what should he mention next. In other words, they were written for Bond, who was at the time of writing these letters 16 years old and who also mentioned in the book that his father has been taking him to various direct-marketing and copywriting events or seminars since he was 9 years old.Even though these letters were written in the 80's, many of those insights are timeless, like different tips and tricks on how to attract attention, stimulate interest and desire, and call for action; how to go about getting the leads, to write simple and to read your copy aloud several times until it reads smoothly.Gary would mention what to do and what not to do - for example that you should first find the hot market, and then the product, rather than the other way around.And he'd describe the general process of developing and testing direct marketing packages, for example to start with 5,000 letters, and depending on response increase it to 50,000 or more.Since these letters were written in the 80's, Bond has added his commentary underneath each letter in an attempt to correlate those principles to internet marketing.I got the book in a kindle format, which may differ from the paperback. The edition of the book I purchased contains typos and grammar errors in the commentary, which makes you feel like eating a super delicious apple and finding a worm inside.
Then this will do it, whether back in the 1980s, when theBoron letters were originally written -- or today. Theadvice in here is golden and will MAKE YOU MONEY.Just follow it!Let me be clear, I have had the great pleasure (and honor) ofknowing both Bond and Kevin Halbert for the last few years.I give credit to George Sepich, who started a (now defunct)network called TalkMarketingNow, where I used to have a show...As did Gary Halbert's sons -- the ones that have inheritedGary's legacy -- both of TheGaryHalbertLetters.com site,as well as having their own live experience getting Gary'sgenius from his DNA, both literally and figuratively.There's a TON to like about this book...If you have not read The Boron Letters before, you are infor a major treat. I do mean MAJOR. It will shape yourmarketing FOREVER.It's a good reference, a good tutorial, as well as quitemoving, as Gary talks about his day-to-day life in prison,but goes from there to talk lovingly to his 16 year old(at the time) son, Bond...With life lessons, marketing lessons, and so much more.This is for you if you've EVER read the Boron lettersand wondered about any backstories, or what happenedlater, etc.Bond's current take on things is invaluable, lovely,and I am completely charmed as well as smartened up.(I never fail to learn something from Bond...VERYworthwhile listening to...)Thanks, Bond, for making this available in a VERYhandy Kindle form ...
This review is for the paper version of this book. The book is great, but the paper version is not deserving of the much higher price. There is no reason this book needed to have textbook-sized pages. Why would you purposefully make the book harder to hold and read comfortably by making it huge? The binding and pages themselves are also extremely cheap, to the point where you can see the pixellation of the letters on the cover. If this book were the same price or cheaper than the eBook version I would have no problem with the shoddy quality. But as it stands just stick to the kindle version.
One of the guys that I follow...Dan Kennedy spoke so highly of this guy I just knew I had to see what he was about. Granted I'm late to the game....but the information is still useful and still used. There are some racial undertones that I thought were unnecessary but that can be said of Tom Sawyer. Overall, this is a practical how to make money book...the title does not say it, but this guy lays out EVERYTHING you need to do to generate cash. With today's technology...practically everything is mail order. With e-mail list and Facebook and this book there is no way you should not succeed. Although it is very old school, depending on your target audience these old school methods will work just as well. Overall a great book.
I have an original copy of The Boron Letters that is so dog-eared it's literally falling apart at the seams. When I heard it was now available as a Kindle book, I was ecstatic.When I discovered that Bond, Gary Halbert's son, had added his own commentary, exposing lots of behind-the-scenes info about each chapter, I couldn't click the order button fast enough.If anybody else in the world had tried to add commentary to The Boron Letters, it would be like spray-painting the Sistine Chapel.But Bond Halbert, Gary's first protégé, immersed in the "Halbert way" longer than any other protégé... is the ONLY guy on the planet who has pulled off the impossible. He has made the Sistine Chapel more beautiful than ever.This updated addition with Bond's commentary has now become one of the most treasured books in my massive marketing library.
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